“Minions: The Rise of Gru” is the sequel to the 2015 film, “Minions,” and spin-off/prequel to the most important “Despicable Me” film series.
Families have gone bananas for “Minions: The Rise of Gru.”
Over the weekend, the Universal and Illumination animated feature tallied greater than $108 million in ticket sales.
The fifth film within the Despicable Me franchise generated an extra $93.7 million from international markets, bringing its estimated opening weekend haul to $202 million globally.
“With the incredible success of ‘Minions,’ the notion that family audiences were avoiding movie theaters attributable to Covid concerns will be shelved,” said Paul Dergarabedian, senior media analyst at Comscore.
Box office analysts had wondered if this segment of moviegoers was still avoiding cinemas after Disney and Pixar’s “Lightyear” took in only $51 million during its domestic debut last month, below expectations of $70 million and $85 million.
It was unclear if tough box office competition led to “Lightyear’s” lower than stellar debut or if consumers were confused concerning the film’s release. In spite of everything, there has not been a theatrical release of a Pixar film since 2020′s “Onward.” The last three from the animation studio, “Soul,” “Luca” and “Turning Red,” were all released on streaming service Disney+.
“Minions: The Rise of Gru” represented 54% of all domestic moviegoers over the weekend, with 68% of ticket holders being a part of family groups, in response to data from EntTelligence.
“What this weekend has showcased is a triumphant return to cinemas by families, laying to rest any lingering and outdated pandemic narrative that folks and children only want to look at movies at home,” said Shawn Robbins, chief analyst at BoxOffice.com. “When the fitting content is on the market, people will show up.”
The film is anticipated so as to add one other $20 million in ticket sales within the U.S. and Canada on Monday, bringing its holiday weekend total to $128 million.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Minions: The Rise of Gru.”