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Ryanair secrets: Flight attendant technique airline uses to make passengers buy more | Travel News | Travel


He explained “in Ryanair, each thing on the plane is there for a reason and every part has a marketing purpose”.

The previous crew member claimed “they play loads with psychology” starting with the corporate’s colors: blue and yellow.

The flight attendant explained they selected those colors for a selected reason: “Blue is purported to be a chilled color, and yellow, in keeping with experts, is the one which makes you hungry and makes you would like to buy food.

“That is why they selected yellow for the aircraft interior. Principally, they need people to be relaxed and hungry.”

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He claimed all this stuff are explained to the crew throughout the training.

“An enormous a part of Ryanair’s training has to do with sales and marketing and so they explained all of those tricks to us,” he said.

The previous flight attendant also unveiled why the carrier makes so many announcements over the intercom throughout the flight, versus other airlines that try to scale back the general public announcements to the minimum to avoid disrupting the passengers’ rest.

He explained: “Apparently, the human perceives 70 percent of knowledge around them through the visual perception and 30 is auditory perception.


“Throughout the training, they told us that it is rather vital when handing the menus to make eye contact since it is a technique to push people and it’s more likely they’ll grab one [menu] when you’re directly them.

“Once we undergo the cabin collecting the rubbish, if someone gives you an empty beer, for instance, you’ll make eye contact, and ask ‘Do you would like one other one?’ or ‘Should I bring you one other one?’ and that is something that used to work rather well.

“Most individuals would say ‘ Yeah why not?’,” he explained.

One other trick involves the cabin manager “walking up and down the cabin” holding an item available on the market, equivalent to Pringles or a KitKat.

The flight attendant revealed: “That is one other technique to make people buy more as they’ve seen the product, and once you undergo with the service trolley, more passengers would order Pringles or KitKats.

“Also, on top of the trolley we at all times place KitKats, M&Ms etc within the empty coffee cups so everybody can see and it’s more likely they’ll buy, while other airlines normally keep the snacks within the trolley drawers.”

Express.co.uk has contacted Ryanair for comment.

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