Snoop Dogg joined three generations of his family to model for Kim Kardashian’s SKIMS line this week.
The 51-year-old rapper switched up his usual edgy look as he and his family members donned pajamas for the corporate’s cozy collection holiday campaign.
The Death Row Records artist, full name Calvin Cordozar Broadus Jr., donned three different looks from the range.
Snoop, who has turn out to be a mogul since hitting the scene as a hip-hop star, was joined by wife Shante Broadus, also 51.
Lovable: Snoop Dogg joined three generations of his family to model for Kim Kardashian’s SKIMS line this week
Moreover, their children and grandchildren were present for the minimalist photo shoot, which was shot by acclaimed photographer Donna Trope.
Corde Broadus, 28, Cordell Broadus, 25, and Cori Broadus, 23, accompanied their parents as they slipped into Kardashian’s cozy pajamas.
Cori’s recent fiancé Wayne Deuce was also present, as were Snoop’s grandchildren: Zion, seven, Elleven, 4, Skylar, 21 months, Cordoba, three and Chateau, 21 months.
The Broaduses looked great as they modeled multiple selections of the loungewear collection, including a fleece sleep set.
One caption on the official SKIMS Instagram account read: ‘Introducing the SKIMS Holiday campaign, starring @SnoopDogg alongside his wife, children, and grandchildren.
‘The cultural icon and three generations of his family are shot together for the primary time, wearing our signature Cozy collection.’
Quite the change: Snoop Dogg is the most recent celebrity to affix Kim Kardashian’s line
Sweet: The Death Row Records artist, full name Calvin Cordozar Broadus Jr., donned three different looks from the range
In one other post, the caption read: ‘The vacations were made for matching! Find time for comfortable, quality-time lounging in our best-selling boucle knits, as seen on @SnoopDogg, his wife @Bosslady_ent, and their grandchildren.’
The 2 spouses, who’ve been married 25 years, doted on the children in the nice and cozy and intimate images.
The relations each wore brown and black unisex fleece two-piece sets in several outtakes.
In them, the Drop It Like It’s Hot hitmaker wore a large Death Row Records chain around his neck.
He also tied up his long, locked hair with a silky blue, cream, and brown headscarf.
Priceless: Snoop and Shante posed happily with their daughter Cori, who recently got engaged
Accessory: The Drop It Like It’s Hot hitmaker donned a spiked beaded necklace is one photo
Shante’s lengthy golden blonde braids were also adorned with a shawl, and he or she wore diamond stud earrings.
She and her daughter – whose hair was slicked back in an extended and thick braid – accentuated their beauty with full faces of glamorous makeup.
Snoop Dogg’s granddaughters were lovely with their curly dark hair embellished with pink and yellow bows as they rocked pigtails and buns.
Considered one of his youngest grandkids sipped from a bottle of milk in cute candid shots.
Family time: The relations joined together for a precious mini group photo
Precious: The 2 spouses, who’ve been married 25 years, doted on the children in the nice and cozy and intimate images
In an upload with three of his grandkids shared to Instagram, the rapper wrote: ‘Generations.’
In a separate post that included all the family he wrote to his 78.1 million fans, ‘Three generations of the Broadus family for the @skims Holiday Campaign this 12 months! #ad.’
The SKIMS founder often recruits famous figures for her brand’s campaigns, which have included Teyana Taylor and her family previously.
Earlier this 12 months she paid tribute to early 2000s Victoria’s Secret Angels in a shoot with Heidi Klum, Alessandra Ambrosio, Tyra Banks and Candice Swanepoel.
It is also noteworthy that Kim’s son, six-year-old Saint West dressed up as Snoop Dogg this past Halloween, showing Kardashian’s deep respect and admiration for the star.
Patriarch! The top of the Broadus family smiles in snapshots taken for the collab
Grandfather! The gangster rapper showed his soft side as he held his granddaughters