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Sorare scores a basket with NBA and NBPA partnership to launch fantasy basketball

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Paris-based digital collectible football platform Sorare has roped in National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring basketball to the startup’s fantasy game for the primary time ahead of this 12 months’s 2022-23 NBA season.

The brand new gameplay experience builds upon Sorare’s two million registered users across 185 countries, including in markets across U.S., Europe and Asia where the corporate is seeing rapid growth in its soccer game. Sorare: NBA represents Sorare’s third major partnership with an American sports league and its second outside of football, following its take care of the MLB earlier this 12 months. 

The French unicorn will launch an officially licensed, free-to-play basketball fantasy game, Sorare: NBA this Fall and playable, digital cards powered by non-fungible technology of the league’s players. With the sport, fans will give you the option to create their best team representing NBA players and connect with athletes, clubs and the league further throughout the live experience of basketball games. 

Sorare: NBA will introduce a recent way of interacting with basketball, creating a possibility for the world’s top skilled basketball league to achieve Sorare’s 2 million users worldwide, attracting recent fans and unlocking novel revenue streams.

Nicolas Julia, co-founder and CEO at Sorare said: “Basketball is probably the most popular sports on the planet and we’re excited to bring fans even closer to their favorite teams and players through Sorare: NBA. The NBA and the players have been on the forefront of digital experiences and collectibles and our game gives basketball fans the final word sports entertainment experience where they will play like a general manager, own their very own game, and foster real-world connections.”

NBA commissioner Adam Silver added: “Our partnership with Sorare will give NBA fans a completely recent solution to engage with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the globe.”

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