A monthslong effort by Frontier Airlines to amass Spirit Airlines abruptly ended on Wednesday when the businesses called off their proposal, giving latest life to a rival bid for Spirit by JetBlue Airways.
The announcement got here shortly before Spirit was to announce the outcomes of a shareholder vote on Frontier’s acquisition offer. Spirit had repeatedly delayed the vote because it sought to influence shareholders to support the deal and ignore the allure of the more precious JetBlue offer.
The airline industry consolidated quite a bit in recent many years, creating 4 dominant airlines. For Frontier and JetBlue, buying Spirit has represented a chance to expand quickly and gain heft to lure business away from American Airlines, Delta Air Lines, Southwest Airlines and United Airlines.
But either merger is certain to face legal challenges from the Biden administration’s antitrust regulators, who’ve pledged to be tougher than their predecessors on mergers which will reduce competition.
“While we’re upset that we needed to terminate our proposed merger with Frontier, we’re pleased with the dedicated work of our team members on the transaction over the past many months,” Ted Christie, Spirit’s chief executive, said in an announcement. “Moving forward, the Spirit board of directors will proceed our ongoing discussions with JetBlue as we pursue the perfect path forward for Spirit and our stockholders.”
Frontier’s cash-and-stock deal was price about $2.8 billion, based on Wednesday’s closing stock price. JetBlue’s all-cash offer is price $3.6 billion.
Frontier said it was upset that Spirit’s shareholders had not rallied behind the deal. The airline, which has aggressively expanded since going public last yr, said it was poised for growth, nonetheless.
JetBlue said in an announcement that it could proceed negotiations with Spirit and remained “fully committed to completing this transaction so we are able to create a compelling national challenger to the dominant airlines.”
Spirit and Frontier jointly announced their merger plan in February, arguing that a mix would create a national budget carrier. The 2 airlines complement one another, sharing a low-cost business model with different geographical strengths.
Weeks later, JetBlue made an unsolicited bid for Spirit. But Spirit’s executives questioned JetBlue’s intentions, suggesting that the offer can have been intended only to spoil the mix with Frontier. Spirit also said antitrust regulators would probably stand in the best way of a JetBlue merger, though experts said either deal can be subject to intense federal scrutiny.
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Wednesday’s news doesn’t mean that JetBlue’s offer shall be accepted, but it surely could bode well for Spirit of their negotiations.
“Today’s termination simplifies the trail towards a possible JetBlue-Spirit merger, though doesn’t ensure such an final result,” Jamie Baker and James Kirby, airline analysts at J.P. Morgan, said in a research note. “That said, we’re of the ‘no news is sweet news’ view, because it suggests Spirit continues to hone its negotiating efforts slightly than simply roll and accept JetBlue’s last, public offer.”
It isn’t clear whether a majority of Spirit’s shareholders would support a JetBlue acquisition. And even in the event that they did, regulators could derail the mix or demand stiff concessions from the businesses like demanding that they offer up flights or airport gates in places where they’ve significant overlap.
The Justice Department is already suing JetBlue and American Airlines to stop a partnership between those airlines at airports in Boston and Recent York, with a trial scheduled for early this fall.
Acquiring Spirit would speed up JetBlue’s expansion plans and create the nation’s fifth-largest airline. Together, the airlines would control about 10.2 percent of the market, still behind the nation’s 4 dominant carriers. United, the fourth-largest airline, has a 13.9 percent market share.
Frontier reported quarterly financial results around the identical time that its Spirit deal was called off. The airline reported a $13 million profit on $909 million in revenue within the three months that resulted in June. That was a 65 percent improvement in revenue and a 32 percent drop in profits from a yr earlier. The airline, which has room to grow, invested heavily in expanding service throughout the quarter.
JetBlue, which is far larger than Frontier, has struggled to grow as fast because it had hoped since losing an identical bidding war for Virgin America in 2016. Alaska Airlines won out, completing the acquisition in 2018.
Buying Spirit could change that for JetBlue, but airline mergers are notoriously difficult, requiring the mixing of unions, sometimes antiquated and incompatible computer systems, mismatched fleets of aircraft and disparate company cultures.
The Transport Employees Union, which represents flight attendants, reservation agents and other staff at JetBlue, said it opposed a Spirit acquisition.
“We imagine that staff and airline passengers needs to be concerned,” John Samuelsen, president of the union, said in an announcement. “If a JetBlue-Spirit deal does occur, we hope regulators will step in and recognize that combining these airlines could lead on to job cuts and reduced selections for consumers.”
Spirit, a budget carrier with a middling repute for service, keeps costs and fares low by charging extra for every part from seat selection to carry-on bags. JetBlue ranks highly in customer satisfaction and offers more premium options and free perks, comparable to name-brand snacks and wireless web access.
JetBlue has said the acquisition would deliver lower fares with a greater customer experience, pointing to its history of lowering costs for travelers when it enters latest markets. The Justice Department cited that repute in its lawsuit to stop the corporate’s partnership with American, saying that JetBlue’s presence in Boston created “substantial savings for consumers” and that the airline had an identical effect in Recent York.
But some aviation experts have questioned how JetBlue would give you the option to keep up fares at Spirit’s already low prices. If anything, these people argued, a few of JetBlue’s plans, like removing some seats from Spirit’s planes to extend legroom and sell larger, premium seats, would almost definitely raise costs.
During a call with analysts and reporters on Wednesday, Frontier’s chief executive, Barry Biffle, said his airline would profit if JetBlue bought Spirit.
“Within the event that they do merge, you are taking a carrier that’s probably one of the vital much like us, you slap on 40 percent more costs, and that creates quite a lot of runway ahead of us,” he said.
Peter Eavis contributed reporting.