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Stanbic Bank and National Basketball Association (NBA) Africa to Support Youth Basketball Development in South Sudan


Stanbic Bank in South Sudan and NBA (www.NBA.com) Africa last week announced a multiyear collaboration to support youth basketball development in South Sudan by launching the country’s first Jr. NBA League, hosting Jr. NBA clinics and constructing an out of doors court in Juba starting later this yr.

The initiative makes Stanbic Bank an official Jr. NBA partner in South Sudan.  The primary Jr. NBA League in South Sudan, a youth basketball league for girls and boys ages 18 and under from Juba, will launch in 2023. 

The announcement was made on Sept. 1 at a ceremony in Juba by Stanbic Bank Country Head of South Sudan, Andrew Murugu; NBA Africa Senior Vice President and Head of Strategy and Operations, George Land; and South Sudan native and two-time NBA All-Star Luol Deng.

“As a bank, we’re cognizant that to stay a very sustainable business, we must pursue and create value that goes beyond financial outcomes,” said Murugu.  “This collaboration is an element of our social, economic and environmental (SEE) agenda—investing in education through sports that can positively impact the people and youth of South Sudan and their future.  Moreover, our investment in sports, particularly basketball, is aligned to Stanbic Bank’s brand positioning, ‘It Can Be,’ which is the assumption in possibilities and the actualization of the dreams and aspirations for our partners, clients and communities.”

“From the nice Manute Bol to two-time NBA All-Star Luol Deng, South Sudan has a proud basketball tradition,” said Land.  “We’re looking forward to working with Stanbic Bank to grow the basketball ecosystem in South Sudan and supply more girls and boys from across the country with the chance to play and learn the values of the sport.”

“I think that this collaboration is an important step towards creating a college league in South Sudan,” said Deng.  “Having our youth participate and play basketball on the Jr. NBA level will expose them to the game and permit them to develop skills that can carry them through life.  I would like to commend Stanbic Bank and NBA Africa for ensuring that a national organization spearheads the implementation of the league on the bottom.  I also would love to encourage our families to support their children in participating, especially our girls.”

The Jr. NBA is the league’s global youth basketball program for girls and boys that teaches the elemental skills and core values of the sport – teamwork, respect, determination and community – on the grassroots level in an effort to assist grow and improve the youth basketball experience for players, coaches and oldsters.  The Jr. NBA program has been launched in 15 African countries.

Born in Wau, South Sudan, Luol Deng was chosen with the seventh overall pick by the Phoenix Suns within the 2004 NBA Draft and was subsequently traded to the Chicago Bulls where he played from 2004-2014.  He also played for the Cleveland Cavaliers (2014), Miami Heat (2014-16), Los Angeles Lakers (2016-18) and Minnesota Timberwolves (2018-19), before signing a one-day contract to retire as a Bull ahead of the 2019-20 NBA Season.  Deng is a two-time NBA All-Star (2012, 2013), a recipient of the 2007 NBA Sportsmanship Award and was named to the 2005 NBA All-Rookie First Team.

Deng was a member of the Great Britain National Team on the 2012 Olympic Games in London and captained Team Africa within the NBA Africa Games in 2015 and 2017.  He repeatedly participates in youth development initiatives in Africa, including Basketball Without Borders Africa.  He was elected South Sudan Basketball Federation President in November 2019 and joined NBA Africa as a strategic investor in May 2021.

Distributed by APO Group on behalf of National Basketball Association (NBA).

Media Contact:
Catherine Njoroge, Stanbic Bank,
[email protected],
+254 (722) 664 992

Pawel Weszka, NBA Africa,
[email protected],
+27 10 007 2666

About Stanbic Bank:
Stanbic Bank is a member of the Standard Bank Group, Africa’s largest bank by assets.  Stanbic Bank is licensed and controlled by the Bank of South Sudan and has provided banking services in South Sudan since 2004, before the signing of the Comprehensive Peace Agreement (CPA) in 2005.  The bank provides corporate, business and private banking services to the important thing sectors that drive the South Sudan economy, including Oil & Gas, Power & Infrastructure, Humanitarian & Development Assistance, Government, Telecommunications and Insurance.  

About NBA Africa:
NBA Africa is a standalone entity formed in May 2021 that conducts the NBA’s business in Africa, including the Basketball Africa League (BAL).  The NBA has a protracted history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010 before opening additional offices in Dakar, Senegal, and Lagos, Nigeria.  The league’s efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, the BAL, and more. 

NBA games and programming can be found in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015.  The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is knowledgeable league featuring 12 club teams from across Africa that recently accomplished its second season.  Fans can follow @NBA_Africa and @theBAL on Facebook, Instagram, Twitter and YouTube.

This Press Release has been issued by APO. The content isn’t monitored by the editorial team of African Business and never of the content has been checked or validated by our editorial teams, proof readers or fact checkers. The issuer is solely chargeable for the content of this announcement.

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