Families are actually taking trips to UK tourist attractions in an effort to “prioritise spending special time with special people in special places,” after years of isolation in the course of the pandemic.
The pomp surrounding the Queen’s funeral also boosted UK tourism from overseas, say experts, who’re predicting a bumper 2023 due to the King’s coronation.
The crisis can have seen families sacrifice other leisure spending but not on outings to museums, galleries, zoos, stately homes or parks, they said.
Nevertheless it isn’t excellent news for city-centre theatres, which have been hit hard by rail strikes.
Bernard Donoghue, of the Association of Leading Visitor Attractions, said: “The general public appear to be prioritising day visits almost against all the pieces else. We have also been heartened by people maintaining memberships of museums, galleries and the National Trust.”
Nonetheless, visitors are spending less after they arrive, wanting “special moments on a budget”, said Mr Donoghue.
He added: “In moments of crisis, people prioritise spending special time with special people in special places. So visitor attractions were the primary places people went to after Covid lockdown they usually remain a special place in people’s hearts.
“We’re confident that is going to be one other good yr for staycations.”
Joss Croft, of UKinbound, a trade association representing foreign tourism, said: “We had just about two to 3 devastating years. Inbound tourism was probably a part of the economy first hit, hardest hit and hit for the longest.
“But last yr was a fairly good recovery, about 75 per cent of 2019 figures, and there is a number of confidence for this yr.”
A fall within the pound and the return of Chinese tourists, the largest spenders after the US, will further boost the sector.
And to a special audience, Eurovision will showcase the UK as “an open, tolerant and welcoming destination”.
Foreign visitors were largely unaffected by train strikes as they have an inclination to remain in city centres.
Nonetheless, Richard Toomer, of the Tourism Alliance, said: “The tourism industry is facing a really difficult begin to the yr, with the cost-of-living crisis affecting people’s willingness to book.
“The continued rail disruption is yet one more blow. A method or one other it should be resolved urgently. We call on all sides to work towards an answer.”
The Society of London Theatres said June rail strikes saw three-quarters of theatres suffer cancellations or “no shows”. A spokeswoman said: “We rely heavily on the rail network to bring our audiences and staff to and from venues.
“Around 40,000 people see a show in London every evening – 81 percent of whom are reliant on public transport.”