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Study suggests posting on social media makes users overconfident

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Sharing articles on social media makes people think they know more concerning the articles’ topics than they really do, in accordance with a recent study from the University of Texas at Austin. 

Sharing a news article, for example, could make people think they know more about its subject even in the event that they haven’t read it or have only glanced on the headline, the study says. 

 FILE: On this photo illustration, the logos of social media applications, Instagram, WhatsApp, Messenger, WeChat, Signal, Telegram, TikTok, Twitter and Facebook.
(Getty Images)

“Sharing can create this rise in confidence because by putting information online, sharers publicly commit to an authority identity,” the study says. “Doing so shapes their sense of self, helping them to feel just as knowledgeable as their post makes them seem.”

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The study, published online upfront within the Journal of Consumers Psychology, includes data from the Reuters Institute for the Study of Journalism that showed barely greater than half of consumers read the whole article, while a couple of quarter read a part of the story, and just over a fifth scan the headline and a couple of paragraphs. 

Marketing professor Susan M. Broniarczyk said people might feel they don’t have to read or learn additional information on a subject in the event that they feel more knowledgeable about it. 

Twitter logo.

Twitter logo.
( (AP Photo/Matt Rourke, File))

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“This miscalibrated sense of data might be hard to correct,” Broniarczyk said. 

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