Eleven Movies, the Oregon-based production company that made the video, listed the title on YouTube as “WARNING: This video will change you.” It shows the aftermath of college shootings going back greater than 20 years together with gut-wrenching comments from anguished parents in addition to presidents, athletes, entertainers and media figures.
“This is just not a movie,” the text on the screen notes. “That is real life.”
“No more thoughts and prayers,” the text says toward the tip. “Only motion will save our youngsters. Only real gun reform will restore America’s future.”
The video, set to the instrumental track “Awaken Dawn,” was viewed on Twitter nearly 750,000 times in its first 12 hours:
Users on social media said they were in tears over the video and took up the decision for motion: