The firm has asked for its pilots and flight crew to not consult with passengers as “ladies and gentleman”, as a substitute only referring to them as “passengers”. Holidaymakers are as a substitute expected to listen to their pilots announce “Good morning, passengers, that is your captain speaking.” British Airways made an identical move in October last yr, but was branded ‘woke’ by critics.
The term “woke” is slang that refers to those that have an lively awareness of systemic injustices and prejudices, especially those related to civil and human rights. Nevertheless, lately “woke” has developed a more pejorative meaning and is usually used as an insult for various progressive movements, Dorset Live reports.
TUI hopes that the move can be more inclusive for its staff and passengers, but many have taken to Twitter calling the changes “nonsense”.
Bob Lister, from Poole, who was once council election candidate and agent for UKIP candidate David Young, took to social media to share his thoughts. In a tweet, he wrote: “TUI tells cabin crew to make use of gender-neutral language for passengers. More woke nonsense!” While Dr David Bull, Talk TV host and former MEP also took to social media and branded the move as “madness”.
He tweeted: “More wokeness. When will this madness stop? TUI tells cabin crew to make use of gender-neutral language for passengers.” Despite claims of wokeness, the vacation firm says it’s committed to making sure the corporate is as inclusive as possible for its staff and customers.
A TUI spokesperson said: “As a really global business we’re committed to creating sure our colleagues and customers feel that TUI is an inclusive environment and at all times feel welcome with us. We due to this fact encourage all our pilots and crew to make sure all public announcements onboard our aircraft are inclusive and this has been the case for a while.”