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Twitter is preparing to relaunch its “Blue” paid subscription service for users who desire a blue check and other features after an initial rollout included a wave of parody accounts posing as brands, embarrassing Elon Musk and his newly purchased platform.
Twitter Blue will relaunch on 12 December with an $8 monthly subscription tier, or $11 a month for iOS users, the corporate announced on Sunday.
A previous verification system in place for the last several years used blue ticks for presidency officials, high-profile individuals, journalists and other notable figures and institutions to obviously discover real people and affirm the authenticity of the account.
Under the brand new system, users who pay into the Blue subscription will receive a blue check mark in addition to the flexibility to edit tweets, upload 1080p video, and use the platform in reader mode to make it easier to read longer threads.
The platform may even begin replacing “the ‘official’ label with a gold checkmark for businesses, and later within the week a gray checkmark for presidency and multilateral accounts,” in response to the corporate announcement.
Last month, impersonators were in a position to join for the newly launched paid blue tick service and fire off messages while posing as pharmaceutical giant Eli Lilly, writing that “we’re excited to announce insulin is free now” – a nine-word post that likely cost Twitter thousands and thousands of dollars in ad revenue while drawing Musk, Twitter and Eli Lilly right into a national political debate concerning the exploding costs of healthcare and prescribed drugs.
“Chiquita” announced the fruit company had “just overthrown the federal government of Brazil.” An account impersonating a strong pro-Israel lobbying group wrote that it “[heart emoji] apartheid.” An account posing as Musk’s Tesla bragged about using child labour and issued a breaking news tweet that a “second Tesla has hit the World Trade Center.”
Ad sales account for 90 percent of Twitter’s overall revenue, and several other advertisers have abandoned the platform within the aftermath of the free speech absolutist’s $44bn takeover and concerns a few decline in content moderation and tools to forestall offensive messages appearing alongside brands shelling for timeline space.
The Center for Countering Digital Hate’s recent evaluation of Brandwatch analytics found a big “uptick” in hateful and sexist language on the platform inside the same time-frame that Musk claimed the corporate’s “strong commitment to content moderation stays absolutely unchanged” and that hateful speech declined to “below our prior norms”.
An evaluation from NewsGuard with data from NewsWhip also found that Twitter’s hottest untrustworthy accounts saw their engagements increase by greater than 57 per cent inside Musk’s first week on the helm.
Posts from the 25 most-followed Twitter accounts tracked by NewsWhip and related to publishers that NewsGuard identified as “repeatedly spreading false information” received greater than 3 million likes and shares, the report found.