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Web hates Steelers renaming Heinz Field to Acrisure Stadium

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The Pittsburgh Steelers revealed on Sunday that their beloved Heinz Field was undergoing a reputation change, however the stadium’s recent title hasn’t exactly garnered rave reviews from fans.

At some point after announcing H.J. Heinz Company’s decision to relinquish the naming rights of the Steelers’ home turf, the team announced their home will now be called Acrisure Stadium. Acrisure is a Michigan-based insurance brokerage firm.

Throughout the offseason, team president Art Rooney II expressed his desire to retain the Heinz Field name, which had acted as a Pittsburgh pillar for over 20 years. The Steelers signed a one-year naming rights take care of Heinz in 2020 after the pair’s initial agreement expired, but ultimately were unable to form one other long-term deal. 

A reputation change will not be the one alteration that can accompany Acrisure’s recent acquisition. The Steelers’ stadium donns several Heinz ketchup symbols – most notably two massive bottles on either side of the scoreboard – that can likely be removed. 

Heinz Field will now be referred to as Acrisure Stadium.Getty

Fans on Twitter were quick to bash the brand new title for its far less appealing ring.

“There’s a reputation that just rolls off the tongue,” one fan sarcastically commented, while one other tweeted “All in agreement that we are going to proceed to call that place Heinz Field?”

The Pittsburgh Clothing Company acted fast, creating a “It’s still Heinz Field to me” shirt.

After years of stability, Steelers fans have witnessed drastic changes to their favorite organization this offseason. Quarterback Ben Roethlisberger announced his retirement in January after 18 seasons with the team. Now, the Kenny Pickett-Acrisure Stadium era may soon begin.

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