It’s one thing to have a sneaker take care of a significant brand, but having your personal line of signature sneakers is a complete other level.
The worldwide sneaker market has turn out to be a near $85 billion business in line with Statista, with basketball accounting for a giant chunk of that revenue.
Considered one of the essential drivers of sneaker culture has at all times been basketball. And ahead of the 2022-23 NBA season, 22 players will hit the court in their very own signature sneakers.
Nike and Adidas paved the way with five players each.
Which NBA players have their very own signature sneaker?
Nike stays the dominant force in basketball sneakers, featuring five players with signature kicks:
- Giannis Antetokounmpo
- LeBron James
- Kevin Durant
- Paul George
- Kyrie Irving
Nike’s stable of athletes features the NBA’s cream of the crop with LeBron James, who’s entering his twentieth season with the brand, leading the best way. Nets star Kevin Durant is about to release his 14th signature sneaker with the brand this yr.
Kyrie Irving and Paul George have made waves within the sneaker world with their respective kicks flying off the shelves, while two-time MVP Giannis Antetokounmpo is about to drop the Zoom Freak 4 this season.
Adidas also has five players repping their brand:
- James Harden
- Damian Lillard
- Trae Young
- Donovan Mitchell
- Derrick Rose
Derrick Rose has been the longest-serving member of the Adidas family after signing a 14-year deal shortly after his 2010-11 MVP season.
Meanwhile, James Harden and Damian Lillard headline their roster of established NBA All-Stars, followed by the following generation in Donovan Mitchell and Trae Young, two of essentially the most exciting young guards within the league.
Jordan Brand currently has the second-most NBA players with a signature shoe with 4:
- Luka Doncic
- Zion Williamson
- Chris Paul
- Russell Westbrook
While Chris Paul and Russell Westbrook have been two of the marquee faces of Jordan Brand lately, the Jumpman has invested in the long run. They signed Zion Williamson and Luka Doncic to signature sneaker deals, with Doncic’s “Jordan Luka 1” debuting in last season’s playoffs.
Under Armour’s sneaker offering is headlined by two of the NBA’s biggest stars:
- Stephen Curry
- Joel Embiid
Stephen Curry recently released his ninth sneaker with the brand, the “Curry 9.” Joel Embiid released his first shoe, the “UA Embiid One,” in 2020, with reports of an “Embiid 2” dropping this yr.
Recent Balance has made waves within the sneaker world, signing the likes of Zach LaVine, Jamal Murray and Jaylen Brown. Nonetheless, just one player currently has a signature line with the brand:
Kawhi Leonard left Jordan Brand in 2018 and has turn out to be the face of Recent Balance basketball, releasing two signature sneakers with the brand.
Puma has revitalized its basketball division in recent seasons by signing quite a lot of NBA players, they usually’ve put their faith in a one-time All-Star:
LaMelo Ball, who signed a deal reportedly price $100 million, is about to release his second signature sneaker for next season, the “MB.02.”
Anta is represented by a few veterans:
- Klay Thompson
- Gordon Hayward
Klay Thompson signed a 10-year take care of the Chinese brand in 2015 and has gone on to release seven signature sneakers under the KT line, while Gordon Hayward joined the brand in 2019.
Recent Orleans has not one, but two players with a signature shoe on its roster:
CJ McCollum is the largest name signed to Li-Ning since Dwyane Wade, leaving Nike in 2017 to hitch the Chinese brand. McCollum debuted the “CJ 1” in 2021.
It’s fitting that 361 Degrees is home to one among the NBA’s high-flyers:
Aaron Gordon signed a sneaker take care of Chinese brand 361 Degrees just just a few days before the 2020 dunk contest. He now has his own signature sneaker.